UFC, the mixed martial arts organization, named Hyperice its Official Recovery Technology Partner.
Under the new partnership, Hyperice’s range of recovery products and technologies will be featured within the Las Vegas and Shanghai locations of the UFC Performance Institute, the mixed martial arts training, research, and sports innovation performance facility. Each location will have dedicated Hyperice stations, where athletes will have access to the latest products to help them warm up and recover, including the Hypervolt, Venom, and NormaTec technology lines.
“The core mission of the UFC Performance Institute is to assist our athletes reach peak performance, minimize injury, and promote recovery,” said Duncan French, UFC vice president of performance, UFC Performance Institute. “Hyperice products align perfectly with this mission, as their products are designed to accelerate recovery time, enhance performance, and improve athlete longevity. We’re looking forward to utilizing their technology to support our athletes.”
“It’s extremely valuable for UFC athletes to now have full access to Hyperice technology for them to perform at the highest level,” said Amanda Nunes, current UFC women’s bantamweight and featherweight champion. “I use Hyperice technology daily as part of training, and have for years to compete at my best.” Nunes is the first woman to hold a title in two divisions and is also the newest athlete to join the Hyperice roster.
As part of this deal, Hyperice and UFC will co-create routines especially for MMA performance that will be available on the Hyperice app.
“UFC is one of the most dynamic and innovative global sports brands, and has truly revolutionized the MMA industry,” said Jim Huether, CEO, Hyperice. “Now, UFC athletes and trainers have access to cutting-edge Hyperice products as fighters have begun to prioritize recovery, and for use in the state-of-the-art Las Vegas and Shanghai training facilities.”
Photo courtesy Hyperice x UFC