Vasa Inc., the maker of swim training devices based in Essex Junction, VT, appointed Keith Watson as COO. Watson comes to Vasa after spending 12 years in executive positions at Peaksware Holdings, LLC, (home of as well as 10 years with Intuit, Inc.

“We’re very excited to have Keith on board to develop and direct the future growth opportunities for the Vasa brand,” said Vasa Founder and CEO Rob Sleamaker. “Keith brings a wealth of professional knowledge and experience with him from his previous positions as a high-level executive. He understands our customers, having been a coach and athlete perspective with a long track record of proven results. It’s a real bonus that Keith is also a 15x Ironman finisher, accomplished triathlon coach, and long-time Vasa customer.”

“I am thrilled to join Vasa! I’ve personally benefited from using the Swim Ergometer for the last 8 years and have coached several athletes using one to great success as well. Creating customer value is key to a strong and successful business. I am a believer in our product’s ability to improve swim technique and overall swim and athletic performance. I am proud to join Rob and the entire Vasa team on this journey of helping athletes swim, surf, and paddle Stronger, Better, Faster!,” said Watson.

Watson will be responsible for day-to-day operations including production, sales and marketing, customer service, and partnership management.

Vasa Trainers have been used by swimmers of all abilities since 1992.

Photo courtesy Vasa Inc.