Hylete, the direct-to-consumer fitness apparel brand, reported sales of $11.1 million in 2020, down 11.9 percent from $12.6 million in 2019, according to a regulatory filing.

The filing noted that the company, based in Solana Beach, CA, made the decision to end its current Reg A+ offering on March 3rd of this year.

Other key financial highlights from the filing provided include:

  • Gross margin of 51 percent in Q4 2020 versus 43 percent in Q4 2019;
  • Q4 2020 net revenues of $3.3 million versus $4.1 million for Q4 2019;
  • Current equity raise is over $1.1 million;
  • 300 percent-plus increase in SMS subscribers in Q4, year-over-year;
  • 97 percent of Q4 product reviews were 4-stars and above, with an average star review rating of 4.82.

Photo courtesy Hylete