REI Co-op will open a new store in Santa Cruz, CA in fall 2021. With over 1.4 million lifetime REI members in Northern California, REI Santa Cruz will be the Co-op’s 15th location in the region.

The 22,622 square-foot store will be located at 1660 Commercial Way. REI has 168 locations in 39 states and the District of Columbia.

“The Santa Cruz community is passionate about their outdoor places and REI is excited to bring a store to the area to connect with the community even more,” said Kirk Peterson, REI regional director, Northern California. “We have a lot of REI members that live or recreate around Santa Cruz, and this new location will be a hub to provide resources, expertise and gear for residents and visitors to enjoy the outdoors.”

For over 45 years, REI has been a part of the Northern California community, with stores from Santa Rosa to Monterey, including the Co-op’s second store located in Berkeley, CA.  Through the years, REI has invested millions of dollars into the Northern California community to support its local land agency and nonprofit partners that serve the community in getting people outside. In the last five years, REI has invested over $3.4 million in local outdoor nonprofits in the region, with over $125,000 directly benefitting the Santa Cruz community. REI will continue to further invest in the local Santa Cruz outdoor community.

Photo courtesy REI