Huffy Corporation announced the signing of Taipei, Taiwan-based Test-Rite International, as Licensee covering over 100 countries in Europe, Asia and South America. Test-Rite is a Global organization specializing in Trading and Retailing with vertical integration of Construction, e-Marketplace, Industrial Design and Customer Relationship Management. Globally, Test Rite has 33 offices, staffed with locally hired managers.
Under the terms of the agreement, Test-Rite will design, produce and market Huffy branded products including bicycle accessories, sporting goods and recreational products (such as yard games, pool accessories, indoor games, etc.) and wheeled goods (such as in-line skates, skateboards, scooters, battery operated and plastic molded “ride-on” toys).
Glenn Burton, Director, Global Licensing of Huffy Corporation, said, “Huffy Corporation is very excited about our new partnership with such a world class organization. Test-Rite has a proven track record in sourcing, manufacturing, distributing and retailing top quality consumer goods. With Test Rites unrivaled distribution, they will be able to introduce the Huffy Brand to new consumers in new territories around the world. This new agreement clearly reflects Huffy Corporations commitment to growth in the global sporting goods arena.”
Test-Rite Intl Co. Ltd. Chairman Tony Ho and Judy Lee, President would like to express their great honor in establishing a concrete and prosperous business relationship with Huffy Corporation for Huffy branded sporting goods and recreational products. Test Rite Intl Co., Ltd. has grown from a trading company into a truly global marketing and service oriented corporation that delivers all aspects of excellent service to their customers worldwide. The new licensing agreement is the first step, in a new partnership with Huffy Corporation, to achieve outstanding business now and in the future.
