Horny Toad is showing off some very interesting designs, and is truly the category leader when it comes to lifestyle apparel that performs, but the real story coming out of the company is its dealer support programs. Last year, ‘The Toad’ launched a program that sponsored artists in much the same way technical performance companies sponsor athletes. The company also has ‘Team Toad,’ an eclectic mix of down-to-earth athletes.

Horny Toad has been sending these athletes and artist to different retail events around the country to not only promote their brand but also support retailers and give them a mens to talk to customers in a way that is fresh. At Horny Toad’s OR show party, a ‘best of’ version of Telluride Mountain Film’s work aired, and the company now plans on sending this out to retailers, giving them yet another communications tool.