Honey Stinger, the manufacturer of honey-based nutritional products, announced an equity investment by Factory LLC.
Factory LLC is an operating company with $250 million of investable capital used to acquire meaningful equity stakes in high potential food, beverage and pet health companies. The new partnership will give Honey Stinger access to Factory’s unique innovation center to accelerate their growthand provide access to resources and tools to support this growth. Factory’s staff includes experts in sales, marketing, innovation and food science, operations, finance and more.
“We are really excited to partner with Honey Stinger, a company that has established itself as one of the premier sports nutrition brands on the market,” said Rich Thompson, founder and managing partner at Factory LLC. “Our partnership will allow Honey Stinger to broaden its reach through amplified marketing and distribution programs. Factory will also focus on innovation to expand the company’s offering of great new performance-based products.”
“The Honey Stinger brand was born from a decades-long family tradition, so our passion for honey-based nutrition is deeply rooted,” said Bill Gamber, Honey Stinger co-founder and president. “We are very proud of the growth we have achieved and the career opportunities we’ve been able to provide to our team here in Steamboat. As we look to continue building on that growth, it is important for us to choose partners who understand the value of our heritage and share our passion for creating exceptional products. Factory brings the ideal combination of experience, expertise, vision and resources to help drive Honey Stinger forward.”
The equity investment by Factory is just one of several key milestones announced by Honey Stinger this fall. In September, Honey Stinger launched a new flavor in its popular Organic Cracker N’ Nut Butter Snack Bar line, Cashew Butter & Milk Chocolate and also became one of just three brands to earn the Made With True Source Honey certification from NSF International.
Photo courtesy Honey Stinger