Hoka One One, a division of Deckers Outdoor Corporation, has become the official footwear sponsor of the upcoming U.S. Bank OC Marathon in Newport Beach, CA, scheduled to be held on Sunday, May 4, 2014.
In its 10th year, the U.S. Bank OC Marathon will host over 22,000 runners participating in the marathon, half-marathon, Wahoo’s OC 5K, and Kids Run the OC. With thousands of spectators lining the course, the start line in front of the Newport Beach Marriott and the finish line at OC Fair and Event Center, more than 30,000 people will attend to witness the action.
“We are extremely excited to support the U.S. Bank OC Marathon as the Official Footwear Sponsor,” said Jim Van Dine, Brand President at Hoka One One. “As we expand our product offering to include more performance based technologies built for speed, our partnership with the U.S. Bank OC Marathon further solidifies Hoka One One’s position as a major player in competitive running.”
With its revolutionary technology, Hoka One One is rapidly expanding into the mainstream running market by offering all levels of runners more cushioning material and geometry that provides inherent stability and encourages an efficient foot strike. The brand will be present during the two-day Allergan® Health & Fitness Expo, which showcases national brands and state of the art footwear and training technology.
“We welcome Hoka One One to the OC Marathon family as our new Official Footwear Sponsor,” said race director Gary Kutscher. “Hoka One One is a great fit for our event, and together, we are committed to enhancing the runner experience and making this year’s U.S. Bank OC Marathon the best ever.”