As a result of the partnership, HitTrax will become the official batting cage technology of the league and be included in the Athletes Unlimited Innovation Lab.
Athletes Unlimited Softball will feature 56 of the world’s most elite softball stars, including 19 Olympians from the United States, Canada, Mexico, and Italy. All 30 games will be covered live on ESPN, CBS Sports Net, and the Olympic Channel.
“We could not be more excited about our partnership with Athletes Unlimited,” said Elena Bowman, HitTrax’s Head of Fastpitch. “At the core of our company is innovation, which aligns directly with the mission of AU. They are redefining the world of women’s professional sports by thinking outside the box to invigorate fans, support players, and change the game for generations to come. A type of innovation that we endorse entirely and strive to deliver in HitTrax.”
Athletes Unlimited leagues will feature a range of scoring innovations to bring athletes and fans a unique and intense version of the sport. Individual athletes will earn points based on both team wins and individual performance and become the champions in team sports. Points can be earned on every play and the leaderboard will change constantly. In addition, the teams will change each week, with the top four athletes in the standings serving as captains and drafting their teams. At the end of the five-week season, the player with the most points will be crowned as an individual champion.
Photo courtesy HitTrax
