Hincapie Sportswear, manufacturer of clothing for cyclists, has hired Will Mahler as retail sales representatives for the brand in Pennsylvania, Maryland, Virginia and the District of Columbia.
“Will makes a great addition to our sales team,” said Rich Hincapie, president of Hincapie Sportswear. “We are really concentrating on growing our retail distribution this year and Will is a big part of that expansion. He has great relationships with many of his area’s top dealers, so there is great growth potential for our brand.”
Mahler will draw on his vast outdoor retailing experience to help him introduce dealers in the Northeast to the Hincapie brand. He spent 15 years in retail management before becoming the Mid-Atlantic sales representative for Bianchi Bicycles. Mahler has successfully grown the Bianchi brand in his territory since joining them in 2008. He will continue to represent both Hincapie Sportswear and Bianchi Bicycles.
