Hincapie Sportswear has hired Southeast Sports Marketing (SSM) to represent the cycling apparel brand in North Carolina, South Carolina, Georgia, Tennessee, Alabama and Mississippi.
“We’re very pleased to welcome the guys from SSM to our sales team,” says Lynn Joslin, Hincapie sportswear national sales manager. “These guys are well-established in their territories and they have a great reputation for taking care of their customers. We’ve worked with Cleve and Tarbell in the past, so we know they are already familiar with our products. The southeast is a very important territory for Hincapie and we are confident they will be able to grow sales in our area.”
Southeast Sports Marketing was formed to leverage the collective resources and knowledge of its individual members. By combining forces, Williford, Blackwell and Patten assist one another and ensure that they are giving the best customer service to their dealers. Combined, they have over 15 years of sales experience at every level from manufacturing rep to retail management, so they understand the challenges facing today’s bicycle dealers. SSM’s principals have proven their abilities by consistently growing the business with the brands they represent. They will draw on this extensive experience to grow Hincapie sales in their territories.
“SSM is extremely excited about the opportunity to represent Hincapie in the Southeast,” says Williford. “There are very few companies who have the authenticity of this brand, and it is a great fit for our company. We are look forward to growing this line's market share in our territory.”
