HighGear/TechTrail is often described as one of the fastest-growing brands in the outdoor business, and after much success domestically, the North Carolina based company is now set to take their international business to an elevated level, with the addition of a new International Sales Manager, and the alliance with a highly respected Media and PR specialist.
Barry Robertson will be taking over the position of International Sales. He brings a people-oriented style of management which he has honed over 15 years in the outdoor industry working for US, Canadian, European and New Zealand companies, where he was as well known for his cross-cultural skills as his product knowledge. In addition to the wealth of technical expertise and sales and marketing experience he has at his disposal, Robertson will be working with a worldwide network of sales, distribution and media colleagues he has come to know over the years.
One of these colleagues is Coral Darby, whose company Darby Communications will be providing international PR and Media Support to HighGear. Darby is well-respected by journalists, athletes and event organizers throughout North America, Europe and Australia.