High Sierra Sport Company named Jack Rohrbach, as Senior Director of Product Sourcing and Merchandising, and Stella Peterson, as Director of Public Relations.
“The two new positions at High Sierra reflect the success of our sales and brand growth strategy over the last several years,” said Hank Bernbaum, president of the luggage, bag and pack maker.
Formerly with top brands such as PUMA, Rockport, and Wilson Sporting Goods, Rohrbah comes to High Sierra with an extensive background in product marketing and development. Most recently he was the Vice President of InGEAR Sports where he oversaw the product creation & development aspects of the various product lines within the travel division.
As High Sierra continues to post strong growth, Jacks responsibilities will focus on sourcing, product development and commercialization of High Sierras broad range of products.
Peterson recently worked at Barnhart Communications where she provided program management, managed tradeshow campaigns and secured local and national media coverage for High Sierra as well as Starbucks Coffee Company for the Rocky Mountain region, Bakers Square Restaurants and Craig Hospital. Stella started her career as a reporter and producer for CBS affiliate KGWN-TV in Cheyenne, WY. She is a member of Outdoor Industries Womens Coalition, Public Relations Society of America and the Academy of Television of Arts and Sciences.
Peterson recently worked at Barnhart Communications where she provided program management, managed tradeshow campaigns and secured local and national media coverage for High Sierra as well as Starbucks Coffee Company for the Rocky Mountain region, Bakers Square Restaurants and Craig Hospital. Stella started her career as a reporter and producer for CBS affiliate KGWN-TV in Cheyenne, WY. She is a member of Outdoor Industries Womens Coalition, Public Relations Society of America and the Academy of Television of Arts and Sciences.
