Pedros Management has teamed with Sports adVentures International S.A. (SaVI) of Lausanne to acquire the popular Pedros brand from Swix Sport USA.
SaVI is an investment group with a focus in the active life, health and wellness sectors, and will assume ownership of the Pedros brand of
cycling accessories on May 1st 2008 with the management team as part owners. Pedros brand of bicycle tools, care products and accessories are noted for their high quality and attention to environmental sustainability.
“We are very excited to have acquired Pedros and believe that we together with the management team and the employees will be able to further strengthen Pedros position as a leading brand in its field,”
said Per Dybwad and Lars Hellsten, Partners of Sports adVentures
“What can I say, the people at SaVI get it,” said Christopher Zigmont, the new CEO at Pedros. “They ride. They have the heart of cyclists with a level of business experience this brand has never known. Some marriages are destined for greatness and this is one of them.”
Pedros will emerge as a new US-based legal entity May 1st. The parties have agreed to keep the terms of the agreement confidential.
Pedros is a Wilmington, Massachusetts, USA based supplier of high quality bicycle tools, lubricants and care products created with a focus on sustainability. Pedros products have been helping champions reach the podium at events ranging from the World Championships to the Tour de France since 1989.
SaVI is dedicated to developing a portfolio of small-cap companies with products and services in the Active Life, Health and Wellness sectors – areas where the company believes Quality of Life as well as real business opportunities are to be found.