Hibbett Sports, based in a Birmingham, AL, announced a three-year sponsorship deal with the University of Alabama’s football program for the 2017, 2018 and 2019 seasons.

The retailer has sponsored Crimson Tide athletics and the football team since 2008. The latest partnership names Hibbett as the Presenting Sponsor of the Honorary Captains at each of the team’s seven home games. Other sponsorship activation elements include an experiential “Shaker Shack” vehicle on site at home games, stadium signage, promotional ads, contests and more.

“Hibbett is headquartered in Alabama and we proudly support Alabama football, which is deeply embedded in this community,” said Jeff Rosenthal, president and CEO, Hibbett. “We are honored to once again partner with the Crimson Tide and connect with Alabama fans and Hibbett customers through innovative programs like this.”

Hibbett will present a pre-game “Shaker Shack” vehicle near the “Walk of Champions” at each home game during the 2017, 2018 and 2019 football seasons. Fans will have the opportunity to interact with Honorary Captains, get autographs from former players, take home shakers, make fan posters, take Alabama-branded photos and enter to win prizes such as Alabama vs LSU tickets, a $1000 Hibbett Sports gift card, a parking pass and a pre-game hospitality package.

“Hibbett has been a loyal supporter and a model partner of the Crimson Tide for nine years. We are excited to have Hibbett Sports extend and deepen their sponsorship at the University of Alabama,” said Jim Carabin, vice president of Learfield and General Manager of Crimson Tide Sports Marketing. “We look forward to working with them in the future as they continue to expand our partnership here in Tuscaloosa and their presence throughout the nation.”

Photo courtesy Hibbett Sports