Hibbett Inc., owned by parent company JD Sports, announced the launch of a new kids e-commerce site, kidshibbett.com, and an app dedicated to selling kids’ product carried by the retailer.

The website and app offer the latest fashion and footwear for kids, featuring an expanded selection of children’s footwear, apparel and accessories. The site allows consumers to filter searches by new arrivals, gender, size, color, brand, price, clothing or shoe type, or trend.

“We’re expanding our digital footprint to better serve today’s busy families and offering a more convenient, seamless curated shopping experience from the nursery years through the teen stage,” said Bill Quinn, chief information officer at Hibbett, Inc. “We’ve built a thriving and successful kids business, and in our next phase with Hibbett Kids, we will continue to engage with parents and caregivers in a more personalized way.

“The new Hibbett Kids experience was thoughtfully designed with families’ front and center’ to enjoy shopping for everyday essentials and trending looks for their children. Whether shopping for a growing toddler, a young basketball enthusiast, a budding sneakerhead or a style-conscious six-grader, the new site offers a hand-picked selection of both stylish and functional looks so parents and caregivers can shop with confidence,” continued Quinn.

Brands featured include Nike, Jordan, Adidas, Baseball Lifestyle 101, Crocs, New Balance, Pro Standard, Reason, and Streetz is Watchin.

Image courtesy Hibbett