Helly Hansen announced a new initiative to support The Conservation Alliance with the launch of its LIFA face masks. All profits from U.S. sales will directly support the organization.
Norway-based Helly Hansen joined The Conservation Alliance in 2016 and has provided support to the group in previous years through Earth Day fundraisers. Its LIVA face mask initiative continues the company’s commitment to “respect, protect and promote safety, health and the environment”.
“We are proud to demonstrate our commitment to the health and wellbeing of our customers as well as our commitment to protecting North America’s wild spaces,” said Brady Barry, marketing manager, Helly Hansen U.S.
“We are deeply appreciative of this initiative from our friends at Helly Hansen,” said Conor McElyea, program manager, The Conservation Alliance. “This generous donation will allow us to elevate our work in support of wild places while encouraging responsible recreation during the current pandemic.”
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