Heelys, Inc. announced the appointment of Lisa K. Peterson to senior vice president and chief financial officer, and has named John Benton Price vice president of product.


Peterson will oversee accounting, finance, and information technology for the youth footwear company. Most recently, Peterson served as executive vice president and chief financial officer for Friedman’s Inc. Prior to Friedman’s, Peterson spent four years at Carreker Corporation as executive vice president and chief financial officer.

As Vice President of Product, Price will manage product development for Heelys and provide insight into all levels of product technology and innovation. Price has spent the past eight years of his career with Foot Locker Inc. During his tenure, he held various management positions including vice president, divisional merchandise manager for both men’s and women’s footwear for Foot Locker U.S. Price also has been a buyer for Lady Foot Locker, and served as vice president of private label footwear for Champs Sports.


Peterson officially joined the company on July 7, 2008 and Price officially joined the company on July 1, 2008.