Hawke Optics announced that Cameron Derr has joined the company as its new marketing manager.

“We were very impressed by Cameron’s experience and vision for expanding the reach of Hawke Optics,” said Kevin Sheehan, Hawke Optics VP of Sales and Marketing. “His work with influencer marketing, podcasts and video production will be a major asset.”

Derr comes to Hawke after five years as a content director with Exodus Outdoor Gear, where he worked on podcasts and video production, producing “over 120 video projects per year” and increasing user engagement with the company’s website and social media presence.

Derr, an avid bowhunter, said, “I am truly excited to work with the Hawke Optics team and continue my career in an industry I’m passionate about. The quality and value of the products are unmatched, and I look forward to digging in and telling the story of Hawke to the outdoor community.”

Derr holds a bachelor’s degree in Accounting, Personal Finance and Corporate Finance from Clarion University of Pennsylvania.

Hawke Optics, headquartered in the UK, was founded over 40 years ago. The company has a presence in over 60 countries and expanding to the U.S. in 2007. It remains a family-run business manufacturing sport optics.

Images courtesy Hawke Optics