GSM Outdoors has acquired Mid-America Rod Company, adding the American manufacturer to its portfolio of fishing brands. Located in Arkansas, Mid-America Rod Company has been manufacturing rods in the U.S. since 1976.
“When we decided to enter the rod category, we had a clear vision of offering the highest quality products at the best possible price,” said Crispin Powley, GSM SVP of Fishing. “We had an opportunity to get involved with Mid-America Rods and immediately realized their ability to help us attain our goals. Specifically, their history and ability to produce incredible fishing rods 100 percent Made in the USA.”
Maker of its signature series Virtus Rods, Mid-America also produces OEM rods for other companies.
“Our goal, which you’ll see come to market soon, is a ‘Made in the USA’ series of Phenix Rods that will utilize Phenix’s signature technology combined with decades of experienced craftmanship and manufacturing from Mid-America,” said Powley. “We also look forward to continuing their longstanding OEM relationships and partnerships.”
Image courtesy Virtus Rods
