GSM Outdoors has acquired Buckeye Lures. Originally founded in 2000, Buckeye is known for its Spot Remover jig.
“Buckeye Lures is an awesome brand that has been established throughout the industry for years as one that is built by anglers for anglers,” said Crispin Powley, vice president, fishing, GSM Outdoors. “We are excited to carry on that tradition with the resources that we have at GSM behind it. We already have some innovative products in development that we are certain will be valuable in every angler’s arsenal.”
Eddie Castro, president and CEO, GSM Outdoors, said, “Buckeye Lures was identified early on as a brand that fit our culture. We have targeted legitimate fishing brands that have a history of proven products, and Buckeye is just that. Our team has a strong plan in place to innovate Buckeye and bring even more value to the angler and the marketplace.”