Bodybuilding.com, the online fitness store, signed a partnership deal with private equity firm Retail Ecommerce Ventures (REV). Terms were not disclosed.
Bodybuilding.com’s platform includes an e-commerce store with private label and third-party brands, its Bodyfit fitness coaching app, and a BodySpace and Forum online community with “over 15 million registered members.”
Founded in 2019 by Tai Lopez and Alex Mehr, REV has purchased failing brands that focus on switching to a digital-only approach. Its portfolio includes Pier 1, Radio Shack, Dressbarn, Ralph & Russo, Stein Mart, Franklin Mint, Modell’s, MentorBox, FarmersCart, and Linens ‘n Things,
REV’s team of industry veterans is expected to bring their domain expertise into operational roles within Bodybuilding.com and help build on its online footprint.
“We couldn’t be more excited to become partners in the Bodybuilding.com platform. My dad was a professional bodybuilder, and this is a brand I have been passionate about for nearly two decades,” said Lopez. “This company’s history is only in its first inning, and at a time when there’s so much noise and confusion on the internet, Bodybuilding.com’s trusted content, products and community are more valuable than ever.”
“We are thrilled to welcome Retail Ecommerce Ventures into the Bodybuilding.com family,” said Karl Walsh, CEO, Bodybuilding.com. “Their expertise in e-commerce, digital marketing, technology, and community-building is a significant value-add to our platform and will further catalyze our growth both domestically and internationally. At Bodybuilding.com, we are stewards of a legacy that supports individuals building their bodies and their lives, and this relationship will enable us to achieve our mission at an even greater scale.”