GSM Outdoors announced the acquisition of SteelShad Lures. Founded in 2016, SteelShad is known for its bladed bait design.
“We are elated to add SteelShad to our growing portfolio of fishing brands,” said Crispin Powley, vice president, fishing, GSM Outdoors. “Their products are proven effective across a multitude of scenarios, environments and fish species. We are excited to apply our development capabilities and market knowledge to this brand and expand its already-successful lineup into new and modern avenues.”