GSM Outdoors announced its most recent acquisition of Truglo, a provider of a broad range of accessory items for archery, crossbow and firearms
Founded by the competitive archer and hunter Paul LoRocco in 1993, Truglo invented the first multicolor fiber optic archery pin sight.
“The LoRocco family has done a tremendous job pioneering the way in fiber optic and tritium sights while building a diverse product base for their customers in both the firearms and archery industries” states GSM CEO, Eddie Castro. “It is such an honor to continue the legacy they’ve built by adding such an iconic brand as Truglo to our portfolio of premium outdoor products”.
“Timing really couldn’t be better,” said GSM SVP of sales & marketing, Ben Smith. “We have a resurgence of avid outdoorsman and firearm owners spending additional time in the field or on the range and an unprecedented amount of new firearm owners entering the market. Truglo’s broad line of premium products really complements what GSM already has to offer, allowing us to continue to strengthen our relationships with our retailers, while simultaneously allowing the customer a better shopping experience”.
Photo courtesy Truglo
