Blackbird Products Group, LLC announced the promotion of Bob George to the position of VP of sales, marketing & business development.

“Blackbird experienced strong growth in 2020, and Bob George played a key role in making that happen,” said Mike Hannigan, CEO of Blackbird Products Group. “He has done a great job expanding the Mammoth brand across the marketplace over the past two years and we look forward to the positive gains he will bring in his newly expanded role.”

Since joining Blackbird Products in February of 2019, George has been a contributor to its success. Under his new role, he will manage the day-to-day operations, planning and growth of Blackbird Products.

“I appreciate the faith the ownership has shown in me over the past two years,” said George. “I also value the opportunity to work for a company that truly thinks outside the box and is willing to take risks to meet consumer demands. Blackbird Products Group, LLC has major momentum going into the new year, and with the addition of American Buffalo Knife & Tool we continue to add to our brand and category mix. With the industry knowledge and experience we have, I am confident that our team will continue to make an impact in the market and ultimately with the consumer!”

Prior to joining the Blackbird Products team, George was the director of sales and business development at Faxon Firearms. He also spent more than 10 years with Buck Knives in sales and marketing leadership roles.