Burlington, Vt.-based Gravis will relocate its product, sales and marketing functions to Irvine, Cali. under the leadership of a new general manager, Fabrice Le Det. The move will be completed by early 2007 and will bring Gravis to the heart of the action sports culture and in close proximity to its team of snowboarders and surfers.
Fabrice Le Det is a leader with twenty years of experience in both action sports and traditional sports, including recent ventures at Reef and Callaway Golf.
“Moving the Gravis brand to the West Coast will bring the company closer to its core demographics and allow more day-to-day interaction with the team in their environment,” says Laurent Potdevin, Chief Executive Officer for Burton. “In addition, bringing Fabrice onboard, with his extensive background in international operations, sales and business development, will be an asset to the brand.”
“Southern California is the epicenter of the action sports industry and the natural location for Gravis,” says Fabrice, General Manager of Gravis. “Gravis is backed by a solid group of people who have created a unique brand positioning, developed quality product and built an exceptional surf and snowboard team. I am very excited to join the crew at Gravis and look forward to taking the brand to the next level.”
