Apparel maker Gramicci said organic blends now represent over 60% of the offering in men’s wear and 65% in womens wear. New this year are environmental impact standards in manufacturing, dye and water usage as well as responsible fiber sourcing.
The 27-year old outdoor performance and lifestyle brand continues to unveil more organic proprietary blends to the market under President Marty Weening. At retail, Weening is convinced these special collections will rival similar products of non-organic origin.
The organic line and products made of sustainable materials, has doubled in each of the last two years-with unique blends that now represent over 60% of the offering in men’s wear and 65% in womens wear, 2010 shows a 20% increase from the same time last year.
Supple fabric finishes are a trademark of the Gramicci brand, the company has now added the G Natural Age Wash-an eco -friendly molecular protein wash that requires less energy and time to achieve a soft worn and weathered appearance.