Gordon Brothers Group has acquired the brand and other assets of Rugged Shark, a line of high-end performance footwear for boating and other outdoor uses. Terms of the deal were not disclosed.
Gordon Brothers is a Boston-based global advisory investment firm specializing in retail and consumer products.
The acquisition includes assets and intellectual property, which includes patents and trademarks on footwear and apparel in the United States and 45 other countries.
The first Rugged Shark licensing agreement is with Atsco Footwear Group, an Avon, Mass.-based international footwear wholesaler and marketer of a number of brands.
“We plan to build upon the heritage of the brand through strategic licensing agreements that we expect will ultimately expand beyond footwear into such categories as apparel, sunglasses, hats, accessories and others,” said Lawrence Siff, principal and managing director at Gordon Brothers Group
