Gordini, a snow sports handwear and accessories company founded in 1956, has launched a brand campaign featuring a new logo, website, creative campaign and product line representing Gordini’s alpine roots.

An independently owned and operated local business based in the mountains of Vermont, Gordini partnered with California-based Libre Design Studio on the brand evolution.

“We are proud that over the last 60 years Gordini has distinguished itself as a customer-focused company that is driven to design quality product that keeps you outside longer in comfort and style,” said David Gellis, president of Gordini USA. “Working with Libre was an inspiring process as we looked to update our branding while preserving the heritage that stands behind our mark. Their team intuitively understood just who Gordini is and what we represent.”

The new site can be seen here.