Look & Corima USA reported it signed a new U.S. partnership to distribute Goodyear Bicycle Tires and related products in the United States.

“The Look & Corima USA Team are excited for the opportunity to add Goodyear to our commercial offering and believe our combined brands can benefit from the partnership. Dealers will have opportunities to achieve pricing and freight benefits more easily by combining Goodyear Bicycle Tires to their pedal and cleat orders.” said Mike Gann, President of Look & Corima USA.

Goodyear Bicycle Tires are manufactured for the urban/trekking, gravel and mountain bike markets and have competed in world tour races, including the Tour de France and the Giro d ‘Italia (Eagle F1 R and Eagle F1 SuperSport R tubeless tires).

“We’re excited to begin this commercial partnership with Look & Corima USA,” commented Luke Musselman, president of Goodyear Bicycle Tires. “By implementing a direct sales force in the U.S., we will not only improve access to the award-winning range of Goodyear Bicycle Tires but provide effective dealer education and support as we continue to grow. I have known Mike for over a decade, and he and the team at Look & Corima USA are an ideal partner to further expand Goodyear’s segment presence with IBDs in the U.S.”

Image courtesy Goodyear Bicycle Tires