Goodhew LLC, a high-performance sock company, will be exhibiting at their first Summer Outdoor Retailer Trade Show next month. Co-founders Thomas Lee and Jim Markley together have more than 20 years of experience in the outdoor and hosiery industries. Markley was VP of sales for SmartWool for 12 years prior to the Timberland purchase. Lee spent eight years in hosiery manufacturing where he was the vice president of Crescent Hosiery Mills, a leading sock supplier to department and specialty store brands.

 

Goodhew said it has developed an approach that focuses on delivering the highest-quality products at a smart price. Through its dealer in-stock program, buyers can order socks and have them shipped within two days, avoiding the requirement of pre-season orders. The company’s products are manufactured in the United States and the socks are made from renewable resources that include merino wool, alpaca, and bamboo.