Good Good Golf has secured a $45 million funding round led by Creator Sports Capital, a newly formed investment firm founded by Benjamin Grubbs and Brian Kabot. The round includes participation from Peyton Manning’s Omaha Productions, Manhattan West Private Equity and Sunflower Bank, with over 50 global investors joining the round, many with a deep connection to the game.
This capital will fuel the golf, media and lifestyle brand’s global expansion across content, retail and live experiences.
“Good Good Golf has seen incredible momentum as we continue to redefine what it means to be a modern golf brand,” said Matthew Kendrick, CEO, Good Good Golf. “This investment allows us to scale our media and commerce initiatives, bringing even more exciting content, products, and experiences to our rapidly expanding community. We’re harnessing the power of fandom to make golf more accessible, dynamic and engaging for players and fans of all ages.”
Good Good Golf reports it has “over 1.75 million YouTube subscribers across multiple channels and has built a worldwide audience through digital-first storytelling and high-energy competition, transforming how fans connect with the sport.”
“We see Good Good Golf as more than just a media brand — it’s a movement that is reshaping the golf industry,” said Grubbs, co-managing Partner of Creator Sports. “Their 360-degree approach — spanning content, consumer products, retail, and live experiences — has cultivated an engaged fan base and driven extraordinary business growth. Their ability to turn audience passion into thriving commerce, partnerships and live activations is what makes them so compelling. We’re thrilled to lead this investment and support their next phase of expansion.”
Founded in 2020, Good Good Golf began when Garrett Clark and Matt Kendrick struck up a conversation at a golf tournament and discovered a shared vision for building a next-generation media company centered around golf.
“I’m excited to partner with our new friends at Good Good Golf. Their content is fun and creative, and I’m hoping they can help me lower my golf score,” said Manning, Founder of Omaha Productions.
This funding supports Good Good Golf’s continued expansion. The company has its products selling at Dick’s Sporting Goods, a Callaway partnership developing golf gear, and a direct-to-consumer business.
“Manhattan West is extremely excited to partner with the Good Good Golf team at such a unique time in the sport,” said Matt Gibbons, managing director of Manhattan West Private Equity. “They are at the forefront of the evolving golf ecosystem, tapping into the powerful tailwinds that are driving the sport’s next generation and beyond. Their proven ability to create lasting and engaging content supported by a large, loyal, and passionate community is redefining the game and we are eager to help take them to the next level.”
“Sunflower Bank is proud to support Good Good Golf, Creator Sports Capital and Manhattan West with this strategic financing. This investment underscores our commitment to empowering innovators across the digital media space, driving growth, and unlocking new opportunities in an ever-evolving industry. We couldn’t be more excited to help with this transaction and are thrilled to be a part of the Good Good Golf journey,” said Matt Wysong, managing director of Sunflower Bank’s Technology, Media and Telecom group.
Good Good Golf collaborates with NBC Sports and the Golf Channel on live-televised tournaments, including Good Good Desert Knockout, featuring top athletes and entertainers. The company’s presence extends further through professional golfer sponsorships and an ownership stake in L.A. Golf Club.
Good Good Golf was advised by Vela Wood Staley Young P.C. Creator Sports Capital was advised by Moelis & Company LLC and DME Law, LLP provided legal counsel. Good Good Golf is represented by WME.
Image courtesy Good Good Golf
