Noting that more than 20 percent of its web traffic now comes from mobile devices, Golfsmith said it has selected Moovweb's SmartMoov mobile cloud technology to power their next generation experiential mobile website and iPhone app.
Golfsmith's desktop website features premier branded golf merchandise, as well as its proprietary products, promoted with leading edge marketing techniques such as HD video, faceted search, daily deals and media-rich landing pages. The company chose the SmartMoov platform for its ability to faithfully render these merchandising features as a compelling “in store” shopping experience on their mobile website and within the app.
our mobile eCommerce strategy is rapidly evolving, and the need for high-end, interactive mobile retail experiences among our discriminating customers had outgrown our existing infrastructure,” noted Jamey Maki, director of e-Commerce and online experience, at Golfsmith International. “Our strategy is to recreate our experiential retail experience on mobile by quickly leveraging our web marketing investments in interactive features such as HD video, faceted search and daily deals into our mobile website and app. Moovweb proved to be the most robust solution on the market to realize our vision. Moovweb's leadership in the internet retail space gave us confidence in partnering with them on this strategic initiative.”
Golfsmith's move to Moovweb has already been validated by early business results. With the ability to leverage faceted product search and HD video on mobile, for example, the company reports early increased sales of high margin products such as putting greens from mobile customers. “Before Moovweb, it was difficult for our customers to search for, learn about and buy high-end, high-touch products like putting greens,” noted Maki.
Moovweb's cloud development platform allows developers to create full-featured, fast mobile and tablet websites and apps which are real-time extensions of existing desktop sites, avoiding unnecessary rework and allowing organizations to maintain a single web development path. Customers utilize a set of open-standards-based development tools and can deploy in-house mobile development and design teams to create compelling mobile web experiences. The technology currently powers mobile websites, apps, and tablet applications for Macy's, Walmart, 1-800-FLOWERS.COM and dozens of other large and medium-sized businesses. Moovweb is headquartered in San Francisco, is profitable, growing rapidly, and is backed by Silicon Valley angels Andy Bechtolsheim and Eric Hahn.