Golfsmith International Inc. announced Wednesday that it has acquired the assets of Temecula, Calif.-based Zevo Golf. The terms of the deal were not disclosed.
“This acquisition supports Golfsmith’s strategy of delivering proprietary, mid-market golf clubs, accessories and apparel to consumers through our multi-channel retail model,” said Jim Thompson, president and CEO of Golfsmith. “With its patented innovations, Zevo is a perfect fit for golfers who want advanced technology at value prices.”
Zevo is recognized throughout the industry for its achievements in the research and design of progressive golf clubs. In 2002, the company introduced the Zevo Compressor(tm), a titanium driver based on Zevo’s patented PreLoaded Technology. The technology keeps the clubhead in a state of permanent tension, which increases clubhead strength by 50 percent and eliminates expansion of the head so that all energy is directed to the clubface at impact.
That same year, Zevo unveiled its Z-1 irons that combine a thin clubface, a perimeter-weighted iron body and a reinforcing lightweight Flying Buttress design. The improved weight distribution of the Flying Buttress design delivers more clubhead stability and a solid feel.
On June 1, existing Zevo merchandise will be available through Golfsmith’s 26 retail stores, its Accessory catalog and its online store at www.golfsmith.com.
Golfsmith also will begin designing golf clubs, accessories and apparel under the Zevo brand. In addition, it will incorporate Zevo’s patented technologies in future versions of Lynx(R), Snake Eyes(R), Golfsmith(R), Harvey Penick(R) and Killer Bee(R). Products containing PreLoaded and Flying Buttress technologies are slated for early 2004.
