Ryan Ostrom, most recently chief brand officer for General Nutrition Centers (GNC), has joined Jack in the Box Inc. as executive vice president and chief marketing officer.

At GNC, Ostrom helped lead the transformation of GNC from a traditional retailer to a worldwide digital brand by modernizing its marketing, e-commerce, innovation, and product development.

Previously, Ostrom served roles at Yum! Brands, Kenmore, Craftsman & DieHard at Sears Holding Corporation, and Reebok.

Photo courtesy Jack in the Box