Gillette become the latest company to end its multi-million dollar sponsorship deal with Tiger Woods.

Gillette had already pulled back on its use of the golfer in advertisements following revelations that Woods of extramatrial affairs. The men's grooming company will not renew its sponsorship deal with Woods as part of a plan to phase out its Gillette Champions marketing campaign in the first quarter of 2011.

Other sponsors who have severed or significantly reduced their ties with Woods include AT&T, Gatorade, Accenture and Tag Heuer. Nike and Electronic Arts are the only large sponsors to have stood by Woods.