Giant Bicycle named Seattle-based Hayter Communications as its new public relations agency of record. Hayter Communications will handle consumer-focused public relations, support material development and drive media relations for Giant through the agency’s broad network of consumer media and entertainment industry contacts.

“Giant has one of the most diverse and innovative product lines of any bicycle company,” said Sam Arellano, director of marketing for Giant USA. “It’s important for us to reach a broad range of consumers, and have our story told the right way. Through our past experience, knowledge of our brand and the bike industry and Hayter’s impressive coverage results, we knew they would be a good fit.”

“The Giant brand name speaks for itself,” said Ryan Hayter, president and founder of Hayter Communications. “It’s a powerful, innovative and trend-setting bicycle company with an abundance of great products and stories that we can communicate.”

Hayter Communications currently supports public relations and corporate communications efforts for K2 (, Ride (, Helly Hansen (, Earth Products (, Adio, Planet Earth, Holden), Atlas Snow-Shoe Company (, REACTOR Watch (, Valandré down products (, RealTime Productions (, Skatelite ramp surfaces ( and other related product and service companies.