Industry veteran Jeff Schneider has joined Giant Bicycle as global gear marketing manager. 

In announcing the hiring of Schneider, An Le, Giant’s global marketing director, said, “Jeff’s experience in the component and accessory side of the industry fits perfectly with Giant’s broader plans to build the best gear program for our retailers.  And his passion for cycling and entrepreneurial spirit makes him a great cultural fit as well.  We’re looking forward to working and riding with Jeff.”

Schneider will work closely with Giant’s Global Marketing team as well as the product development staff to create marketing programs for the brand’s gear and components business.   His most recent position, in a career with extensive bicycle industry experience, was as Shimano’s Senior Marketing Manager.  “Giant has made great strides in its components and gear offerings the last few years, but I am especially attracted to the future opportunities that I see for the brand,” Schneider said. “With its focus on developing great products, its extensive retail network, and its strong cycling culture, Giant is a great place to apply my experience and passion.”