Armament Systems and Procedures (ASP) hired Carlos Ruiz as director of sales for the Western U.S. region, responsible for law enforcement agency and distributor relationships in an eleven-state territory.

Ruiz comes to the provider of law enforcement equipment and tactical training after serving as a deputy sheriff in Riverside County, CA. Before his time in law enforcement, he had a career in sales.

“Carlos has a unique mix of skills and experience that’s perfect for what we do,” said Daryell Harmon, VP of sales at Armament Systems and Procedures. “So when our sales director in his part of the country retired, Carlos was an ideal candidate to fill those shoes.”

Harmon continued, “Sales directors are responsible for distributor and agency relationships, assisting the organization of our law enforcement training programs, and more.” He concluded, “Having worn both hats—as a law enforcement expert and a business professional—Carlos will fit in well and hit the ground running.”

Ruiz resides in California, where his base of operations is in his new role at ASP.

Images courtesy ASP