Grassroots Outdoor Alliance has added its 37th retail member. The Outside World of Dawsonville, GA is carving out a niche in paddlesports with a 30,000-gallon indoor instruction pool and a second store in Columbus, GA near the future site of a whitewater park.

In 2003, The Outside World opened their first flagship store in Dawsonville, GA, just south of the North Georgia Mountains. Offering not only the best in equipment for those wishing to explore the outside world, T.O.W. has gone the extra step by providing something beyond great gear: the best instruction, advice and expertise so customers get the most out of their equipment.

Along with a great selection of inventory and knowledgeable staff, theyve included a 30,000 gallon, indoor pool to provide onsite, year-round, in-the-water instruction and provide a convenient place for testing boats before a customer buys. To top it off, they included the worlds only indoor wave generator exclusively for boaters. Since its inception The Outside World has continued to expand its products, staff and instructional programs with over 200 classes taught ranging from kayak rolling to pack-fitting clinics.

Building upon the success of this formula, The Outside World opened their new facility in the fall of 2010.  This second store in the historic Uptown district of Columbus, GA, happens to be the future site of the worlds longest urban whitewater park.    

Principals, Brent and Eva Troncalli, are passionate about their business and the outdoor and paddling communities.

Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experienceof the outdoor enthusiast across the United States. We enable best business practices for our retail members, to the best equipment and apparel brands for the public and to outdoor recreation for all. To learn more visit