Gatorade and FuelBelt announced a national multi-year partnership to
provide complete customized sports fueling systems and endurance fueling
education for training and performance.
Consumers will now have a one-stop shopping experience with the opportunity to purchase FuelBelt and Gatorade endurance product packages when signing up for select endurance races. The endurance line of Gatorade products will also be sold in tandem by FuelBelt’s national network of sports specialty representatives, giving run, tri, bike and outdoor stores the ability to provide their customers with the best nutrition and hydration solutions on the market. Beyond bringing convenience to training, the joint marketing efforts will also educate athletes on their endurance fueling needs and solutions for fueling on-the-go.
“FuelBelt and Gatorade are two iconic brands that will reshape the way athletes think about sports nutrition during training and racing. Together, we have a tremendous opportunity to improve the experience of endurance athletes by introducing them to the best sports nutrition and delivery systems in the world. Our teams are working closely to bring innovative solutions and wide spread availability of Gatorade and FuelBelt products through special retailers across the country.” says Vinu Malik, FuelBelt Founder & CEO.
“We are pleased to partner with FuelBelt, a company that is just as dedicated to advancing the fueling and performance needs of endurance athletes as we are,” said Morgan Flatley, Gatorade Vice President of Brand Management. “We look forward to sharing our insights and learnings to continue to meet the needs of endurance athletes, expanding our network and giving athletes greater access to the Gatorade endurance line of products that are sure to come from this partnership.”
The full Gatorade G Series Pro collection is now available through specialty retailers as well as Fuelbelt.com.
