Gathr Outdoors announced its acquisition of Cascadia Vehicle Tents (CVT). The terms of the transaction were not disclosed. Gathr Outdoors is a portfolio company of Centre Partners.
Headquartered in Bend, OR, CVT is a family-owned manufacturer of rooftop vehicle tents, awnings, off-road trailers, and car camping equipment for cars, trucks, and SUVs.
Gathr Outdoors, formerly known as MacNeill Pride Group, was rebranded and announced earlier this month. It was reorganized into three segments—Outdoor, Camp and Recreation. Its product portfolio includes Orca, GCI Outdoor, Klymit, Rightline Gear, Pride Sports, and now adds Cascadia Tents.
“Cascadia Vehicle Tents is a natural fit for our growing family of outdoor brands,” said Keith Bornholtz, CEO, Gathr Outdoors. “Their mission and values align exactly with our north star of bringing family and friends’ Together Outside’. Their products make getting outdoors comfortable, convenient and inclusive for all adventures, big or small and that is a perfect fit with our collective purpose at Gathr Outdoors.”
Bobby Culpepper and Jamie Rose, CVT’s co-founders, will remain with the company. Culpepper is president and oversees its day-to-day operations reporting to Cory Tholl, president, Gathr Outdoors Camp segment, which includes Klymit and Rightline Gear.
“Having built Cascadia Vehicle Tents from the ground up, we are excited and humbled by the opportunity to partner with Gathr Outdoors and their management team to help us reach new heights. Our goal since CVT’s founding has been to deliver the best product and consumer experience and to help more people enjoy the outdoors, which is core to Gathr Outdoors’ approach,” said Culpepper.
“This acquisition deepens our commitment to providing products that meet multiple consumer needs for multiple outdoor usage occasions on our platform,” said Tholl. “We’re always on a mission to offer our customers a comfortable outdoor experience, and we’re confident that CVT’s products support that mission.”
Bell Lap Advisors served as financial advisor to CVT, and Twin Brook Capital Partners arranged the financing for the transaction.
Photo courtesy CVT
