Garneau, the Quebec-based, family-owned cycling business, is responding to meet the challenges of an evolving retail and consumer landscape by supporting its IBD network with the HUB Dealer Program – a new framework pulling from Garneau’s strength in the custom clothing space as well as its inline gear and apparel.
The HUB Dealer Program will recognize the best and most committed Garneau dealers throughout North America and create a partnership with those dealers to represent the Garneau brand in the cycling community.
Qualified dealers will be eligible to receive shared sales on custom team/club orders in dealer’s territory, shared sales on consumer, Garneau.com orders in the dealer’s territory, stock rotation for underperforming inventory, in-store, implemented merchandising program to optimize sell-through, special pricing and terms on custom dealer apparel, in-depth product sales training and more.
Coupled with a its new Garneau.com site, set to launch late June 2016, the brand looks to provide “the best product info and fulfill on a new level of collaboration with the IBD network,” said a representative.
“We have a vision that the HUB Dealer Program can provide the most comprehensive and collaborative service to dealers. We recognize the changing landscape of the cycling marketplace, but we also recognize that the heart and soul of the cycling industry is the IBD,” said David Cathcart, US & International Sales Director for Garneau.
The HUB Dealer Program is part of the Summer 2017 Collection currently being presented to dealers throughout the U.S. and Canada.
