Garmont North America, makers of ski boots and technical outdoor footwear, has selected Pale Morning Media as their public relations agency of record, effective August 1, 2010.
Garmont's product line includes award-winning alpine, alpine touring and telemark ski boots; and outdoor footwear for mountaineering, backpacking, hiking and trail sports.
“As the appetite for Garmont innovations continues to grow, so does the demand for information about our unique brand,” said Gord Bailey, president of Garmont. “Pale Morning Media's diverse experience in public relations, creative communications and social media will help us spread the word about our newest endeavors, and to engage our customers wherever they want to find us.”
Based in Vermont's Mad River Valley, Pale Morning Media is a public relations, brand strategy and creative communications agency with a dedicated focus on the outdoor world. Founded in 2001, their client roster includes leading technical and lifestyle brands from throughout North America and Europe in the outdoor, travel and leisure markets.
“True innovators like Garmont are a rare breed in the outdoor marketplace,” said Drew Simmons, president of Pale Morning Media. “Their continual efforts to raise the bar of product design are matched only by the spirit of today's greatest outdoor adventurers.”
