Piperlime, the e-tailer of footwear, women's apparel and accessories owned by Gap Inc., will be adding men's apparel to the site mid August of this year.  Piperlime will offer an edited assortment of the hottest trends for men from a mix of established brands including 7 for All Mankind, Ben Sherman, Converse Black Canvas, Diesel, RVCA, G-Star, Joe's Jeans, Lacoste, Levi's Made & Crafted and Original Penguin as well as emerging resources.

“We are excited to bring our edited point-of-view to men's apparel. Offered up in a clean, uncluttered presentation with the right amount of attitude and style advice, Piperlime will become a compelling destination for men as well as for women shopping for their guy,” said Jennifer Gosselin, general manager of Piperlime.

With the expansion into men's apparel, Piperlime will offer around 35 clothing brands at launch; the collection is grounded in premium denim including AG Jeans, Citizens of Humanity, J Brand and True Religion.  Rounding out the collection are shirts, knits, pants and outerwear from designer brands (Gant, Vince and Jack Spade) as well as up-and-coming brands (Alternative, Scotch and Soda and Shades of Grey).

Piperlime also carries over 350 apparel, footwear and accessories brands for men, women and children, ranging from casual to designer.