TrekSta has added Ned Ganz to represent the line in Southern California, Nevada and Arizona. Ganz, who also represents Rossignol, is a former member of the US ski team and has a strong history with performance outdoor brands.

“We’re delighted to have Ned join our team,” said Simon King, president of TrekSta. “As we expand this brand into more technical shops across the country we’re thrilled to welcome people like Ned, who has an extensive background in performance outdoor products, to our growing team.”