Gander Mountain Company and Camping World, a retailer of RV supplies, parts, and accessories, inked a partnership to offer a selection of Gander Mountain’s Guide Series private label products and apparel through Camping World’s Web site and catalog.
Camping World’s Web site will offer a selection of men’s and women’s Guide Series(R) outdoor lifestyle apparel, including fishing shirts and convertible pants, beginning in early June. It will also showcase a selection of Guide Series(R) camping and fishing equipment, such as tents, cots and ready-to-fish rod and reel combos. Camping World’s fall catalog will offer a similar section of fall merchandise.
Under the partnership, both companies will benefit from a number of collaborative marketing opportunities that will cross-promote the two strong retail brands. Gander Mountain will become a subsidiary sponsor of John Andretti’s #10 car, which Camping World sponsors in the NASCAR Busch series. Gander Mountain stores will be promoted in Camping World’s customer and employee publications, catalogs and customer mailings, as well as in their stores.
“This partnership with the strong Camping World brand offers us many opportunities to promote both the Gander Mountain name and our Guide Series(R) brand,” said Mark Baker, Gander Mountain president and CEO. “We have positioned our Guide Series(R) brand as a national brand, offering the same quality as other national brands in both apparel and equipment while offering exceptional value to the customer, and Camping World recognizes the value of that brand to their customers.”
“Camping World and Gander Mountain have similar customer bases, and this partnership allows each of us to reach a customer segment that we are not currently serving,” said Mark Boggess, president of Camping World. “It gives us an opportunity to offer an expanded assortment of products to our customers, who enjoy an outdoor lifestyle.”
