Funko, Inc. announced it will be opening a second retail location in Los Angeles later this year. The new space will broaden company awareness and display the breadth of Funko product and content providers that the brand carries.

“It was a no-brainer to open our second retail location in the television and film mecca of the world – Hollywood,” said Brian Mariotti, chief executive officer at Funko. “We couldn’t be more excited to have a presence among the most influential production studios and creative talent delivering pop culture content.”

The nearly 40,000 square foot space on Hollywood Boulevard is part of the Eastown development in the heart of East Hollywood. Minutes from the Hollywood Pantages Theater and TLC Chinese Theater, Eastown occupants currently include SoulCycle and Shake Shack.

Funko’s first retail location opened in 2017 at the company headquarters in Everett, WA.