Xenith on Thursday announced that Buffalo Bills running back Frank Gore will come on as a brand ambassador. Gore will be wearing a Xenith helmet this season.
One of the most accomplished running backs in NFL history, Gore is fourth in career rushing yards behind Emmitt Smith, Walter Payton and Barry Sanders. Through his time in San Francisco, Indianapolis and Miami he is currently less than 600 yards away from becoming third All Time in NFL Rushing with 77 touchdowns on 3,382 career rushing attempts.
“I tried the Xenith helmet later in my career and immediately wished I had done it earlier,” said Gore. “It was comfortable, secure, and allowed me to perform without distractions. I feel so confident in the Xenith brand, I put my kids in their helmets as well. I’m proud to partner with a brand who puts the athlete first.”
“Attributing his success to intense training and decades of hard work, Frank Gore embodies so much of what it means to be a Xenith athlete,” said Ryan Sullivan, Xenith CEO. “We design for the athlete so they can feel their most confident and perform at their best on the field. Gore’s shift to Xenith in the midst of an expansive NFL career, and his loyalty to the brand, is an honor. We look forward to seeing Frank shatter new records in his Xenith helmet this season.”
