SquadLocker announced that Jim Mollica, digital marketing executive and former senior vice president of global consumer engagement and digital at Under Armour, has joined its board of directors. A 25-year veteran in marketing, media and digital, Mollica is chief marketing officer at consumer electronics giant, Bose.

“We are pleased to welcome Jim to SquadLocker’s board of directors,” said Gary Goldberg, CEO of SquadLocker. “Jim’s experience in revenue-generating digital strategies, global media distribution and negotiating key partnerships will undoubtedly guide SquadLocker as we continue to expand our market share with sports and school programs across the country.”

At Under Armour, Mollica’s team was responsible for strengthening the company’s relationship with consumers across digital brand experiences. He has also has worked for Ralph Lauren, Viacom/MTV Networks, The Walt Disney Company, and Nissan Motor Corporation. He has been serving as an advisory board member for digital media company ICX Media, Inc. since 2016.

“This is an exciting time to be joining SquadLocker’s board of directors as the company comes off a year of growth,” said Mollica. “I am looking forward to working with company management along with fellow board members to advance SquadLocker’s presence in schools and sports organizations nationwide.”

Mollica joins Gary Goldberg and other SquadLocker board members James Lombardi, private investor; Robert Higgins, managing partner at Causeway Media Partners; Michael Avon, general partner at ABS Capital Partners; and George Overholser, board chair, Third Sector Capital Partners and vice-chancellor, Northeastern University.